China Tourism Group Development Report 2016

Table of contents

Part I 2016 China Tourism Group Development Report

Chapter 1 The era of big data has arrived

1. From Data to Big Data

1. Big data drives economic, social and political change

3. Big data ushered in a wave of scientific research and public opinion dissemination

4. National strategies boost the development of the big data industry

Chapter 2 Big data becomes the fundamental direction of enterprise competition in the new era

1. Diversification of tourism demand requires enterprises to conduct more targeted market analysis

2. The pan-tourism of product supply requires enterprises to rely on data to accelerate resource integration

3. The application and opening of government big data provide opportunities for corporate innovation and development

4. The normalization of cross-border operations requires enterprises to make good use of big data to participate in international competition

Chapter 3 Application Foundations in the Big Data Era

1. Continuous government investment lays the foundation for the development of big data applications

2. Enterprise management and operation provide data foundation for big data application development

Chapter 4 Enterprise Transformation in the Big Data Era

1. Big data promotes the emergence of new tourism products

2. Big data promotes the formation of new tourism formats

3. Big data enables enterprise precision marketing

4. Construction of Enterprise Ecosystem Based on Big Data

Chapter 5 Tourism Big Data has a long way to go

1. There is still much room for improvement in investment in various types of scientific and technological research and development

2. The leading role of small and medium-sized enterprises in scientific and technological research and development needs to be improved

3. Big data research and development in tourism enterprises is still in its infancy

Chapter 6 The Future of Tourism Big Data

1. Government: Promote the openness and sharing of big data

2. Enterprises: Accelerate the construction of big data development and application system

3. All sectors of society actively promote the application and research of industry big data

Part II: 2016 China Tourism Development Forum

Roundtable Forum 1: Big Data and Business Applications

Roundtable Forum 2: Big Data and Travel Services

Part III: Special Report on the 2016 China Tourism Development Forum

Strategic Conception of China Tourism Group Corporation

Increase industry integration and innovate to enhance product and consumer management capabilities

Technological innovation and travel services

International development of tourism enterprise groups: some insights from Jinjiang International’s exploration and practice

Strategic thinking on the development of China's tourism industry

Telecom big data cross-industry insights and commercial applications

CYTS Tourism Big Data Application

Data is the next religion

Adding "increment" to the industry

The future of big data, be the big white of travelers

Value mining of tourism big data

The market is changing rapidly, and users are driving business growth

Appendix Top 20 Chinese Tourism Groups in 2016

Editorial Board of China Tourism Group Development Report 2016

Director Dai Bin

Editorial Board (in alphabetical order)

Dai Bin Jiang Yiyi Li Zhongguang Ma Yiliang Song Ziqian Tang Xiaoyun Wu Fenglin Wu Pu Xia Shaoyan Yang Honghao

The compilation team of the China Tourism Group Development Report 2016

Editor-in-Chief: Dai Bin

Executive Editor: Wu Liyun

Editorial team: Li Zhongguang, Wu Liyun, Yang Honghao, Hou Xiaoli, Zhan Dongmei, He Qiongfeng, Su Na, Li Mengying, Ke Zengjie, Deng Tao